Sucharita has promoted and mentored women entrepreneurs since 2011. She is the India Ambassador for 50 inTech, a program to create 50 successful women led global tech enterprises. Prior to this, she headed WEConnect International in India – a US based organization that connects women owned businesses to market opportunities with transnational corporations.
Till 2011, as Senior Director at NASSCOM, Sucharita set up and led the Diversity and Inclusion initiative to attract and mentor women leaders, and the Mentor Program for SMEs. She has worked on national task forces for digital access, women’s economic empowerment, women’s health. In 2017 and 2020, she chaired the Working Group of G20 on Financial Inclusion of Women through entrepreneurship.
Starting her career with communication agency Ogilvy & Mather, she created successful brands and corporate identity for major B2C clients. Her work in policy advocacy for equitable access to media and telecom led to licensing FM community radio in India and South Asia; and the Telecom Development Fund to accelerate universal access to mobile services.